Today’s eMarketer Daily has some great news and numbers for podcasters. On a related note, you should seriously be considering attending PodCamp Nashville this Saturday.

• U.S. podcasting audience reached 18.5 million in 2007
• Audience is estimated to increase by 251% in 2012
• Approximately 65 million will tune into podcasts in 2012
• In 2012, 25 million of the 65 million will be “active” users who tune in at least once a week
• US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007

A number of factors are driving the growth of the podcast-user base:

• Greater ease of consumption for podcast content
• Growing awareness of podcasting
• Terrestrial radio’s use and promotion of podcasting
• Increased penetration of portable players
• The evolution of smart phones and proliferation of affordable mobile data plans

Check out the full article and some sexy charts here. 

Technorati Tags: podcasting, emarketer, podcasting audience, podcasting statistics

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