1 book down, 11 to go. My review of Join The Conversation.

February 15th, 2008 · Comments

I promised you (and myself) that I would read 12 books this year. That’s a lot for a guy like me, remember I have a one year old and a two year old at home. I also work full time at Emma, plus I do some consulting work and organize an event from time to time.

I’m proud to say that I finally finished Joseph Jaffe’s “Join the Conversation“. It’s a thought provoking peek inside the minds of new media marketing experts. Jaffe includes a great sense of humor as he explains the fundamentals of marketing your products and services to the “prosumer”. He uses incredible case studies as examples of how to engage your customers and how not to engage them. A must read for marketers.

Next stop. Avinash Kaushik’s “Web Analytics: An Hour A Day“. I’ve heard Avinash interview by Mitch Joel on Six Pixels of Separation. He is always a pleasure to listen to and I bet one of the nicest guys in the business of SEO.

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Tags: Books · Business · Marketing · Ramble · Social Media

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Connie Crosby 10 months ago 1 point
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Go, Dave, go!

I have a copy of Join the Conversation coming--can't wait. I'm thinking Avinash Kaushik's book might be a good idea for me, too. Thanks for point it out.

Best of luck in your reading. The most difficult part is finding time in your routine that works, and building it into a bit of a habit.

Cheers,
Connie

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Dave 10 months ago 1 point
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Thanks for the support Connie! I know what you mean. My time is extremely tight these days, so reading is next to impossible (but not right at impossible).

I've got to stick to my goal of 12 books this year. We'll see what happens. Good luck to you!

Cheers,
Dave

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Jennifer 10 months ago 1 point
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Dave!

Thanks for the book review 4 I may check it out. Like you, I try to read at least one book a month but I don't have children so I should be able to make my goal if you can with little ones.

Despite my ramblings, have you thought of joining goodreads.com or shelfari.com to show us what you are reading or what is in your library. Do you have accounts there? That is how I keep up with all the books I want to read.

The book will be a gift to people who do not "get internet" marketing.

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daryl cognito 10 months ago 1 point
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I heard you make this resolution on Managing the Gray (I think) and it inspired me. First book was Douglas Coupland"s latest, The Gum Thief. I highly recommend it. Part way through number two, Never eat alone. I picked this one up through Alan Kerns' podcast Career Joy conversations.

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Dave 10 months ago 1 point
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Hi Jennifer:
Yes, it's tough to find the time to read with the wee ones. I haven't joined any social networks around reading mainly because I don't read that much. I also don't find books I want to read nearly as often as films I want to see. So, while my NetFlix queue continues to grow, I'm not so sure about a personal need for those sites.

However, I do really love www.bookcrossing.com. I blogged about it here: http://newmedianashville.blogspot.com/2007/03/e...

Let me know what you think.

Cheers,
Dave

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Dave 10 months ago 1 point
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Hi Daryl: Good to hear from you. Thanks for the comment. Yes, it was on Managing The Gray that I announced my resolutions. I'm thrilled I inspired you.

I remember when Julien Smith was trying to read a book a week. That's crazy. http://snurl.com/1zya1 [inoveryourhead_net]

Do keep me up to date with your success! I'd love to know what you think of the books. Cheers.

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julien 10 months ago 1 point
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"one of the nicest guys in the business of SEO" ? do you mean mitch or avinash? mitch is in "new marketing" and avinash is in "analytics" -- neither is really in SEO afaik.

i've got both of these books in my queue... crazy how we're all reading the same stuff, eh?

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Dave 10 months ago 1 point
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Julien: Anyone who reads my blog already knows that I love Mitch. I was talking about Avinash, and yes you're right I meant analytics, but to better your SEO you best understand analytics - right?

Happy reading. My review for Join the Conversation is live on Amazon: http://snurl.com/203aw [www_amazon_com]

Cheers.

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